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Why Independent Baby Stores Are Disappearing — And Why It Matters More Than Ever
17 Sep 2025
Independent baby stores are disappearing under the weight of tariffs, online competition, and “showrooming.” At Hip Baby Gear, we’re committed to keeping expert, hands-on support alive for families. From stroller test drives and CPST car seat installs to matching Babylist discounts, we make sure parents get the same prices as online — with the service and community only a local store can provide.
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Milk + Cookies
29 May 2025
Every feeding journey is its own adventure, and a little support goes a long way! Sarah’s "Famous" Lactation Cookies are a must have for new moms—because snacks make everything better!
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Back Home
29 Jan 2025
As we welcome 2025, we want to share some updates and reflect on how far we’ve come.
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Our Farewell to Lynnfield MarketStreet
18 Dec 2024
What began as a four-month-up baby store at Lynnfield MarketStreet turned into two wonderful years, and we are immensely grateful for the support and connections we have made during our time here. Reg
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How To Handle Separation Anxiety
03 Aug 2024
The first day of daycare and preschool drop off is an emotional time regardless if its the first day ever or starting a new school year. Our friend and parenting strategist + independent play expert L
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