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Happy New Year from Hip Baby Gear!

As we welcome 2025, we want to share some updates and reflect on how far we’ve come. Recently, we wrapped up our time at the Lynnfield pop-up shop. Can you believe it lasted two years? It was such a joy to meet and support so many new families there. While we’ll miss Lynnfield, we’re thrilled to be back at our home base in Marblehead full-time.

The familiar faces you love—Magda, Jill, Jami, Michael, and the rest of our amazing crew—are ready to welcome you in Marblehead!

Did you know this year marks our 20th anniversary?
It all started in Marblehead back in 2005, when our founder took a leap of faith, leaving her corporate job to create a space stocked with essential baby gear she loved for her own family. As a mom of two young kids, she understood the struggles of finding the right gear while navigating the chaos of early parenthood. Her mission? To take the stress out of the process for new and expecting families.

Fun fact: If you lived in the area back then, you might remember her iconic green Honda Element covered in flower decals from the original logo—a happy little car zipping around town making deliveries!

As the business and her family grew, the founder was ready to pass her “baby” on to someone new. Enter the next owner, who joined the Hip Baby Gear family through an unexpected case of mistaken identity! He had a young daughter at the time and was already exploring the baby gear world. Instead of becoming a competitor, he decided to buy the shop, bringing fresh ideas and expanding the store. Hip Baby Gear even moved to a larger space on Washington Street to accommodate its growing inventory and community.

By 2016, it was time for the next chapter, and that’s when we—Jami and Michael—took over. Having recently moved to Marblehead with our little boy, Hudson, we were excited to combine our love of the community with the opportunity to help local families. Running the store as a family has been an adventure—Hudson even came to work with us every day in those early years! Over time, we moved to an even larger location on Washington Street, the one we’re proud to call home today.

Full-circle moments? We’ve had a few!
One of our favorite stories is about the daughter of a family we helped when they were new parents years ago. She’s now part of our team. How wild is that? Moments like these remind us why we love what we do.

What’s new for 2025?
This year, we’re kicking things off with a total refresh of the store. Within the month, you’ll see fresh paint, new fixtures, and an updated layout designed to make your experience even better. We’re also planning exciting in-store events, activities, and introducing more products to meet the needs of your growing families.

It’s a privilege to be part of your journey as parents and to serve this incredible community. We hope you’ll continue to shop local so we can keep supporting families like yours for years to come.

Here’s to another amazing year together!

XO HBG Family

Sarah L
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